I wore the same dress three days in a row this week. I would do it again tomorrow.
A short note about Sefi: what makes it so easy to live in, what to look for in a summer dress, and a 50% saving while our Retirement Sale lasts.
Dear friend,
I'm Mae. Every season I try on a lot of dresses, and most of them fall into one of two groups. The comfortable ones are shapeless and dull. The pretty ones pinch, cling or need a slip, a belt and a cardigan before you can leave the house.
I kept looking for one dress that could be both: something easy enough for a hot Tuesday and lovely enough for a long lunch. When Sefi arrived, it went straight from the box onto me and barely came off.
Here is why.
1A linen and cotton blend that breathes
Sefi is made from a light linen and cotton blend. It has the airy, natural feel of linen without the stiffness, so it stays soft against your skin and lets the air through on the warmest days. It's the kind of fabric you forget you're wearing, which is exactly the point.
“At 63, I know exactly what I like wearing. I want something pretty, comfortable and easy to put together. This dress is just my style!”
Christine M., Melbourne2A V-neck that frames the face
The neckline dips into a gentle V. It draws the eye up, lengthens the neck and sits comfortably without gaping. Add a fine necklace and it looks dressed up; leave it bare and it's relaxed.
“I wore mine for morning coffee and ended up keeping it on for a family gathering that afternoon. I love having a dress that suits so many different occasions.”
Jennifer B., Sydney3A relaxed shape that flows instead of clings
From the bodice down, Sefi falls in soft, loose folds. There's room through the middle and hips, so it moves with you when you walk, sit or reach for something on a high shelf. Nothing pulls, nothing rides up.
“I'm 67 and still love finding pretty new dresses. This one caught my eye straight away. It has such a cheerful spring feel, and I can see myself wearing it again and again.”
Barbara T., Gold Coast4Delicate lace details
Fine lace trims run through the dress. It's a small detail, but it's what lifts Sefi from an everyday summer dress to something you'd happily wear to a garden party or a birthday lunch.
“Such a lovely spring dress! It looks beautiful with my favourite sandals, and I love how easy it is to style. Exactly the kind of dress I enjoy wearing.”
Margaret L., Brisbane5Sleeves that cover without feeling heavy
The sleeves are cut to a comfortable length that covers the upper arm, with a soft gather that keeps them light. You get coverage without the warmth of a long sleeve.
6Seven colours, sizes S to 3XL, one price
Sefi comes in yellow, sky blue, black, green, pink, red and beige, in sizes S through 3XL. Whatever colour and size you choose, the price is the same. Check the size guide on the product page before you order.
Sefi, next to the summer dresses you already own
| The usual summer dress | Sefi | |
|---|---|---|
| Fabric | Synthetic, or stiff linen | Soft linen and cotton blend |
| Neckline | High and plain, or too low | A flattering V-neck |
| Shape | Clingy, or a shapeless sack | Relaxed and flowing |
| Details | None | Delicate lace trims |
| Choice | Two or three colours | 7 colours, S to 3XL |
Why it's 50% off
Sefi is normally $179.95. For our Retirement Sale, every colour and every size is $89.95. I'd much rather these dresses spent the summer being worn than sitting folded on a shelf.
Stock is limited, so the most popular sizes tend to go first.
Sefi | Midi Dress
- Soft, breathable linen and cotton blend
- Flattering V-neck
- Relaxed, flowing shape
- Delicate lace details
- Seven colours, S to 3XL, one price
- Tracked delivery and 30-day returns
You don't need a special occasion for a dress like this. A sunny morning is reason enough.
Pick the colour you smiled at first. That's usually the right one.
With love,
Mae · Milly & Mae Sydney
Milly & Mae Sydney · Tracked delivery · 30-day returns (see our returns policy) · Prices in AUD.